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Abstract: Along with market competition's day-by-day aggravating, the marketing appears more important in the middle of an enterprise's status. Has words to be simple, but lays bare the truth the marketing importance “not to do the market marketing to wait for death.”The marketing skill also becomes a knowledge, the psychological marketing does one of for marketing skills receives entrepreneur's attention more and more. Only then has grasped consumer psychology this infinite space, we can obtain consumer's being partial to with loyally, can one construct our brand step by step, otherwise only could be scratches an itch in the boot, scoops water to stop boiling, cannot solve the basic problem; Only then has seized consumer's mental resources firmly, occupied consumer's psychological space, the brand has been able to obtain success in the true sense.

key word: Marketing strategy psychology marketing consumer psychology

With the increasingly