急求毕业论文英文摘要翻译

来源：百度知道 编辑：UC知道 时间：2024/06/24 14:00:31
摘要：中国的白酒产业是一个传统的产业，这不仅是由于白酒企业在技术、工艺、设备等方面比较传统，单一，而且营销观念也相当陈旧。现在绝大多数白酒企业仍是利用十分传统的发酵技术进行生产、开发。技术的原始和创新能力低下导致白酒产业的进入门槛低，产品同质化十分严重；更导致了许多不具备生产经营能力的终端经销商大量涌进白酒产业，爆发了白酒OEM大潮。反映在营销战略上，是由单一产品大规模销售过渡到产品区域化销售。在中国白酒行业面对全球一体化经济浪潮之际，很有必要对中国白酒行业的营销现状来一番全面的剖析，为国内白酒企业营销观念的革新提供一些策略性指导
本文首先对营销渠道的基本理论进行了阐述,接着在对白酒行业现状和白酒行业营销模式发展历程进行描述和阐述的基础上,对白酒营销的特点及营销渠道现状进行了阐述和分析,最后对泸州老窖进行营销渠道分析, 提出了我国白酒企业在营销理念及营销渠道建设的新思路。
关键词：白酒行业；营销渠道；泸州老窖；市场营销

Abstract: China's white liquor industry is a traditional industry, this not only is as a result of the white liquor enterprise in aspect comparison tradition and so on the technology, craft, equipment, sole, moreover the marketing idea quite is also obsolete. Now the overwhelming majority white liquor enterprise still was the use extremely tradition fermentation technology carries on the production, the development. The technology primitive and the innovation ability lowly causes the white liquor industry to enter the threshold lowly, the product homogeneity is extremely serious; Caused many not to have the production business capacity terminal dealer massively to well up the white liquor industry, erupted the white liquor OEM flood tide. The reflection in the marketing strategy, is transits from the sole product large-scale sale to the product region sale. In the Chinese white liquor profession facing the global integration economical tide when, has the necessity to come a comp