求全文翻译。千万别用在线翻译,太不通顺。

来源:百度知道 编辑:UC知道 时间:2024/05/24 08:58:02
出于种种原因,戴尔在2007年正式转型分销,宣告了戴尔单一的渠道模式终结。这是戴尔对其渠道模式,发起的一次冲击,充分了解戴尔转型的前因后果,有助于企业在选择渠道模式时做出正确的判断。
本文首先将从对目标顾客的选择、对信用制度的依赖性与对供应链系统的要求等三个方面,对直销模式与分销模式进行对比,分析两种模式的不同与各自的优缺点。
其次,以戴尔渠道模式的变化历程为线,概述其渠道模式的发展。
再次,对戴尔转型的原因进行具体分析。资本市场上增长的压力、竞争对手的压力、竞争形势的变化、目标顾客的改变,都要求戴尔必须再次审视自己的渠道模式,并做出更能适应市场竞争需要的调整。戴尔目前在销售收入的80%以上来自大型商业客户,如何有效获得纵深市场、中小企业客户以及基数庞大的基层消费类客户,一直是戴尔销售瓶颈所在。选择分销渠道是戴尔寻求突破的必然选择。
然后指出戴尔分销将带来的主要问题:人员调整、供应链冲突、渠道冲突。并提出了相应的解决办法。引进分销管理人材、构建新的供应链体系、协调分销商利益降低内耗。
最后,对文章进行总结。
用在线翻译我也会的,问题是那个翻译不通顺,要不然也不用这么麻烦了。

给你两段

Stemming from all sorts of reasons, Dell in 2007 official reforming retailing, announced the Dell sole channel pattern end. This is Dell to its channel pattern, initiates a impact, understood fully Dell reforms the cause and effect, is helpful to the enterprise when chooses the channel pattern makes the correct judgment. this article from to the goal customer's choice, with to will supply the first chain system's request to credit system's dependence and so on three aspects, carries on the contrast to the direct sale pattern and the retailing pattern, analyzes two kind of patterns to be different and the respective good and bad points. next, take the Dell channel pattern's change course as a line, outlines its channel pattern the development. once more, the reason which reforms to Dell carries on the concrete study. In the capital market grows the pressure, competitor's pressure, the competition situation's change, the goal customer's chan