毕业论文摘要英语翻译，急！谢谢！

随着知识经济和经济全球化的发展，企业之间的竞争越来越表现为文化的竞争。本文通过对市场营销概念的简单阐述和市场营销理论中4PS、4CS、4RS理论的初步探讨，并对文化、企业文化理念进行浅要分析,引出了文化营销的概念，并说明市场营销、企业文化、文化营销三者之间有着密不可分的关系，从而指出文化营销在当今社会中的重要意义,提出我国企业在文化建设方面存在的缺陷以及企业如何才能够更好地进行文化营销。文中引用企业案例加以说明论述。

With the knowledge economy and the development of economic globalization, competition among enterprises is growing performance culture of competition. Based on the simple concept of marketing and marketing on the theory of 4 PS, 4CS, 4RS theory of the initial study, and culture, corporate culture concept to a shallow analysis, leads to a culture of the concept of marketing, and on marketing, corporate culture , Cultural marketing between the three closely related to that culture of marketing in today's society the importance of the proposed construction of China's enterprises in the cultural aspects of defects and how enterprises can better cultural marketing. Wen quoted business case to illustrate exposition.

With the development of kownledge economy