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来源：百度知道 编辑：UC知道 时间：2024/05/17 08:19:47
营销活动中的定价策略
摘 要：市场营销学中的定价既是一门科学，又是一门艺术。价格是营销组合中最重要、最敏感的因素之一，也是同类产品展开竞争的有力武器，同时，价格还是吸引消费者注意，最终完成整个购买过程的法宝，因此，定价策略是企业市场营销组合策略中一个极其重要的组成部分。本文从影响定价的主要因素方面进行了系统的研究，以期总结了市场营销中的定价方法和策略。
关键字：影响因素；定价方法；定价策略
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The market marketing study center fixed price not only is a science,
also is an art. The price is in the marketing combination is most
important, one of most sensitive factors, also is the similar product
launches the competition the powerful weapon, simultaneously, the
price or attracts the consumer to pay attention, finally completes the
entire purchase process the magic weapon, therefore, the fixed price
strategy is in the enterprise market marketing combination strategy an
extremely important constituent. This article has conducted the system
research from the influence fixed price primary factor aspect, to the
time summarized in the market marketing fixed price method and the
strategy. Essential character: Influence factor; Fixed price method;
The fixed price strategy