UC知道求论文英文摘要，多谢
来源：百度知道 编辑：UC知道 时间：2024/06/11 04:56:06
从深度访谈和文献的基础上,笔者发现品牌信任是企业实施品牌战略的、建立顾客忠诚度的基础。品牌可靠度和品牌承诺是消费者对品牌信任的主要内涵,商品的外观,质量以及品牌精神文化、顾客情感认同是影响品牌信任的主要因素。品牌质量精致化、品牌风格独特化、品牌服务优质化、收买消费者的感官,促使消费者信仰品牌等方面都是提高品牌信任的基本措施。本文将会进一步探讨品牌信任的演化过程与形成机理。从访谈和文献资料中了解品牌信任对产品发展的作用和品牌信任对消费者的影响。并据此进一步提出赢得品牌信任的信任营销管理策略。
关键词:品牌信任 营销策略 顾客满意度 经济价值 感知质量
Summary:
And at the foundation of literature from deep interview, I find brand believe in it is enterprise that implement brand strategy, set up customer foundation of loyalty. Brand reliability and brand promise it is the main intension that consumers believe in the brand, the appearance of the goods, quality, spiritual culture of the brand, customer's emotion admit it is the main factor influencing brands to believe in. Brand quality exquisite to take, brand style unique to take, brand serve, take, bribe sense organ of consumer while being high-quality, it is all basic measures of raising brands and believing in to impel consumers to believe in respects such as the brand,etc..Evolution course and formation mechanism that this text will further probe into the brand and believe in. Understand from interview and documents and materials brand believe in, believe in the impact on consumer to products function and brand of development. And the trust marketing management tactics