急!急!急!寻求英文摘要翻译的最佳答案!谢谢

来源:百度知道 编辑:UC知道 时间:2024/05/05 16:47:20
由于酒店市场营销活动的核心是制定并实施有效的市场营销组合策略,然而随着社会经济条件的反射,特别是市场竞争日益激烈和市场营销的广泛使用,传统的营销理论在当今酒电业的经营中面临困难.因此本文将把关系营销落实到酒店业的实际操作中以便更好的提高酒店的利益从而使酒店在当今竞争激烈的市场中站稳脚步.本文是从酒店采取关系营销的必要性及服务营销的升级(即培养顾客的忠诚度与顾客关系管理),关系营销在现代酒店业中的运用,现代酒店关系营销的策略三方面来论述现代酒店的关系营销.

As the hotel market is the core of marketing activities to develop and implement effective marketing mix strategy, but with the socio-economic conditions of reflection, especially in an increasingly competitive market and the widespread use of marketing, the traditional theory of marketing in today's wine industry, Face difficulties in the operation. So this will be the implementation of relationship marketing to the actual operation of the hotel industry in order to better enhance the interests of the hotel so that hotels in today's highly competitive market take a firm pace. This article is from the hotel to take the necessary relationship marketing And the escalation of marketing services (that is, cultivate customer loyalty and customer relationship management), relationship marketing in the modern hotel industry in the use of modern hotel relationship marketing strategy in three areas to describe the relationship between modern hotel marketing.