求广告翻译方面的外文文献

这里有啊，希望能帮助你

http://books.google.com.sg/books?hl=en&id=SHOdR2afYxcC&dq=Contemperory+Advertising&printsec=frontcover&source=web&ots=KymCaWcbBw&sig=LinS0UwLRv7_BdS0U3SBfYygMKY

Contemporary Advertising

With the changing media used by advertisers, advertisement itself changed quite a bit. So far the ads tried to present a product and make the consumer believe in the big advantages of it. Today, advertisers try to create certain images around their products, which draw a greater attention to the customers and makes them stick this specific product. This so-called “creative revolution” had its origin in the 1950s and 1960s when prominent advertising agencies stated that good advertising has to begin with the respect for the public’s intelligenc