好心人帮我翻译下，论文摘要！

来源：百度知道 编辑：UC知道 时间：2024/06/22 20:31:57
摘要：电视媒体由节目时代发展到栏目时代，再发展到当今频道时代，电视专业化频道营销和品牌战略的运用已成为国内外主流电视媒体的运营趋势。2002年1月28号，随着旅游卫视的诞生。标志着中国内地地区第一家报国家广电总局批准的专业性旅游综合频道正式成立。成为内地省级卫视发展探索的急先锋，其先进的专业化品牌战略和营销手段，为旅游卫视带来了收视和广告收益的“双丰收”在此后的几次改版中，旅游卫视继续大打“中华牌”坚持“锁定旅游 兼顾时尚”的节目定位，短短6年，年轻的旅游卫视已成为内地专业化频道和旅游领域的一颗璀璨明珠，其独特的运营模式和品牌战略仍成为业界关注学习的焦点。对于它的品牌战略和运营模式的可行性论证，或许能为身处专业化时代的省级卫视的发展提供值得借鉴的思路

Abstract: The television media develops the column time from the program time, develops now the channel time again, the television specialization channel marketing and the brand strategy utilization has become the domestic and foreign mainstream television media the operation tendency. in January, 2002 28, along with travelled Wei Shi the birth. Symbolizes that China area the first specialized traveling synthesis channel which reports the National Broad Electricity Bureau to authorize establishes officially. Becomes vanguard who inland provincial level health regards the development exploration, its advanced specialized brand strategy and the marketing method, regard has brought the reception of TV and the advertisement income “the double abundant harvest” in hereafter in several edition corrections for the traveling health, the traveling health regards continues to play “the Chinese card” to insist greatly “fixed traveling proper attention to both fashion” the program localization,