高分:大侠们,请麻烦帮我把这段文字翻译成英语。真心的感谢(谢绝翻译软件)

来源:百度知道 编辑:UC知道 时间:2024/05/22 12:32:09
【摘要】21世纪已经进入服务经济时代。对于保险公司来说,由于服务产品具有的无形性、差异性、生产和消费的同一性、客户参与性等特点,保险公司员工的工作态度、工作质量直接影响着客户对服务产品质量的感知和评价,很大程度上决定了客户对保险公司的满意度和忠诚度。忠诚的客户是保险公司生存和发展的基础,而服务补救是保险公司实现客户满意和维持客户忠诚的重要手段。服务的特性决定了服务失败和客户不满是不可避免的,针对服务失误,进行有效地服务补救,保险公司可以及时地了解客户需求和改进服务质量,既可以提高客户的满意度和忠诚度,减少客户流失,增加保险公司收益,又可以培育忠诚客户,提高保险公司的市场竞争力。
【关键词】服务失误;服务补救;客户满意度;客户忠诚度

Abstract 21st century has entered the era of the service economy. For insurance companies, because services and products are the intangible difference, production and consumption of identity, customer participation, and other characteristics, insurance companies, the work attitude of the staff, the quality of their work direct impact on the customer service and product quality perception Evaluation, to a large extent determine the insurer's customer satisfaction and loyaltyLoyal customers are insurance companies based on the survival and development, and remedial services is the insurance company to achieve customer satisfaction and maintain customer loyalty important means. The decision of the failure of the service and customer dissatisfaction is inevitable, for service failures, effective remedial services, insurance companies can be timely understanding of customer needs and improve service quality, can improve customer satisfaction and loyalty, reduce The loss of customers,