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来源:百度知道 编辑:UC知道 时间:2024/05/29 20:18:08
关键词: 大学生,购买行为,影响因素,实证研究
Consumer groups of university students are a special group, with no income, but consumer avant-garde, fashion. In recent years, mobile phone penetration in college, now scholars have led to concern in this special group of purchase. In this paper, the relevant documentation to establish and staff-depth interviews on the basis of carefully pushed the theory that college students built a mobile phone purchases factors affecting the model, and in Changsha City in Hunan Province to the university students as a sample, the model assumptions were verified. Study found that mobile phone sales environment, shape features, price, brand, mobile phone service is affected students to buy a major factor. Accordingly, this paper were made in five aspects related to marketing strategy recommendations.
Key words: college students, purchase, influencing factors, empirical research
Consumer groups of university students are a special group, with no income, but consumer avant-garde,