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来源：百度知道 编辑：UC知道 时间：2024/05/27 14:27:45
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本文主要论述的内容为：现阶段国内外手机品牌竞争及国产手机品牌所存在的问题分析与相应对策的研究。首先，介绍我国手机业现状，了解手机行业的竞争与发展，系统阐述了国内外品牌手机在各方面的竞争，着重阐述了国内外手机品牌质量、价格、渠道和售后服务这四个方面的区别。分析并总结了目前国产手机品牌存在的一些问题和不足，并对这些问题和不足提出了一些相应的解决方法和对策。以此为基础，提出了一些关于未来国产手机品牌创新与发展的方向建议。并试图预测国外品牌与国产手机在未来的发展趋势。
关键词：竞争 ；品牌；手机；战略；服务
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The present stage domestic and foreign handset brand competition and the domestically produced handset brand exists problem analysis and corresponding countermeasure research.First,introduced our country handset industry present situation,understood the handset profession the competition and the developent,the system elaborated the domestic and foreign brand handset in various aspects competition,elaborated the domestic and foreign handset brand quality,the price,the channel and the post-sale service these four aspect difference emphatically.Analyzes and summarized present domestic product handset brand existence some questions and the insufficiency,and insufficient proposet some corresponding solution and the countermeasure to these questions.Take this as the foundation,proposed some about the future domestic product handset brand innovation and the development direction suggestion.And will attempt to forecast the overseas brand and the domestically produced handset in the futrue t