UC知道麻烦帮我翻译一段毕业论文啊，急求
来源：百度知道 编辑：UC知道 时间：2024/05/22 09:00:14
本文针对博客这一新生事物的发展，从营销的角度来考量博客的商业价值。本文首先分析了博客的商业价值，例如网络营销的费用较低，方便市场调查和新产品的开发，有利于提高企业信誉度和品牌推广，与消费者的交流加强，同时提高入侵门槛等。然后着重从企业博客的商业价值以及做了企业博客的SWOT分析。即对于企业的博客营销的机会分析、优势分析、威胁分析、 劣势分析等。并对企业博客营销中可能出现的问题提出了解决方式。在具体的博客营销的操作中，可能会因为态度没有彻底转变，流于形式，使博客没有实际的内容，竞争对手也可能利用博客平台散布负面信息，在处理个人观念和企业的营销策略时要统筹全局，并且要善于综合利用博客资源和其他营销资源，重视消费者的参与，对症下药。做好各方面的准备，才能确保企业的博客营销能够顺利的开展下去，达到最终的目的。
摘 要
This article in view of the blog this newly emerging things' development, considers the blog from the marketing angle the commercial value. This article has first analyzed the blog commercial value, for example the network marketing's expense is low, the convenient market survey and the new product's development, is advantageous in enhances the enterprise creditworthiness and the brand promotion, strengthens with consumer's exchange, simultaneously enhances the invasion threshold and so on. Then emphatically as well as has made the enterprise blog SWOT analysis from the enterprise blog's commercial value. Namely regarding enterprise's blog marketing opportunity analysis, superiority analysis, threat analysis, inferiority analysis and so on. And the question which possibly appears to the enterprise blog marketing in proposed the solution way. In concrete blog marketing operation, possibly because the manner will not have the thorough transformation,