UC知道求毕业论文英文摘要
来源：百度知道 编辑：UC知道 时间：2024/05/31 22:36:32
新经济时代，形象力被称为企业人力、物力、财力之外的“ 第四经营资源”，企业间的竞争已从局部的产品竞争、价格竞争、资源竞争、人才竞争、技术竞争等发展到企业整体性的竞争，即企业形象竞争。塑造优秀的企业形象，不仅是现代市场经济发展的必然趋势，也是企业面对日趋激烈的市场竞争取得成功与制胜的一大法宝。对于大型企业来说，企业形象策划已经相对成熟。而许多中小企业因为走的是低成本道路，对于如何从成本竞争晋升为质量竞争，甚至是品牌竞争，还是一筹莫展的，本文根据对中小企业的了解，从企业形象识别系统中的理念识别系统、行为识别系统、视觉识别系统三个构成要素的角度，针对中小企业目前形象策划上所存在的几个主要问题，提出解决的对策，从而使中小企业立足于国内，走向国际化进行了一些浅显的探讨。
The new economic era, known as the corporate image of the human, material and financial resources beyond the "fourth resource", the competition among the enterprises of products from the local competition, price competition, resource competition, competition for talent, technology to the development of competition The integrity of corporate competition, that is, the image of competition. Create good corporate image, not only a modern market economy is an inevitable trend of development, but also enterprises face the increasingly fierce market competition and the success of winning a major magic weapon. For large enterprises, corporate image planning has been relatively mature. While many small and medium enterprises because the road taken the low-cost, how cost-competitive promotion to the quality of competition, and even brand competition, or unable, based on this understanding of SMEs, from corporate image recognition system in the concept of identification system Behavi