帮忙翻译下成英文的。。谢谢拉

来源:百度知道 编辑:UC知道 时间:2024/05/31 02:00:19
一、价值观念上面,西方较强调个体,自由。在广告中倾向于宣扬自我,强调自我人格的升华,相关性方面,表现大胆,直白,而中国强调自我牺牲,集体观念,人伦人情,在广告中更注重大家庭氛围,以情动人,表现多为含蓄。
二、审美感受方面,西方讲究“形”,喜欢采用荒诞、色彩明快,刺激人们的感官,而中国更追求“意”,较倾向于平各淡雅,不太欣赏赤裸裸的质感暴露。
三、思维方式方面,西方善于抽象思维,因此广告中运用大量的寓意深刻的理念,

First, values above, stressed that the West than the individual, freedom. In the ad tend to self-promote, stressed that the sublimation of self-personality, relevance, performance bold, straightforward, while China stressed that self-sacrifice, collective concepts, human relations favors, in the ad focus more on family atmosphere, with feelings touching, and more performance For the subtle.
Second, aesthetic experience, the West stresses "shape", like a grotesque, bright colors, to stimulate people's senses, and China will pursue "intended" and more inclined to-the elegant, do not appreciate the texture of naked exposure.
Third, ways of thinking, Western good at abstract thinking, so ads in the use of a large number of Yuyishenke the concept,