求高手帮翻译下谢谢
来源:百度知道 编辑:UC知道 时间:2024/05/24 11:05:12
在经营中,人们倾向于看到他们所愿意看到的,而对那些无助于实现其战略意图的成功机会则宁愿视而不见,这正是自上而下思维的危险所在。当你换一个方向思考问题时,你有时会获得意想不到的重大发现。维克斯的研究人员发明了一种治疗伤风感冒的新药,不幸的是这种药会使人昏昏欲睡,假如你想继续工作或要开车,这种药可能会帮倒忙。然而他们并没有将这一成果一笔勾销,而是想出了一个绝妙的主意。既然该产品能使人入睡,那么为什么不把它作为一种夜间使用的感冒药呢?“第一种夜间使用的感冒药”无疑会成为一句最为有效的广告词。正如预想的那样,“奈奎尔”(NyQuil)成为维克斯有史以来最成功的新产品,现在“奈奎尔”在感冒药品中销量位居第一。这无疑是战术(夜间使用的感冒药)支配战略(推出一种名叫“奈奎尔”的感冒新药)的成功范例之一。
Marketing is no exception, the only effective tactic is to find ways to take the lead into a potential market, but the forerunner, he may not exist to provide products or services of the real market, he must through their own efforts to build a market. Refusing to acknowledge the failure of often accompanied by non-profit initiative accident chance of success. General Electric Company in the computer field the only progress is the first to create a "time-sharing" concept. This success should prompt the company to the computer business resources concentrated in the time-sharing products, but this concept is not in line with General Electric Company through the sale of all types of computers to become another IBM's strategic intentions, so this opportunity was missed.
In business, people tend to see that they are willing to see, and for those who will not help to achieve its strategic intent, the chances of success would rather turn a blind eye, this is the danger