UC知道论文摘要请人翻译
来源：百度知道 编辑：UC知道 时间：2024/05/21 08:07:07
我只希望不是机器生成的,需要手工翻译
哪位能帮帮我
近几年来，随着“80后”这一代人的不断成长，他们普遍掌控着一定的财富。“80后”作为一个特殊的消费群体，已经日益得到商家的重视。越来越多的国内外知名企业针对“80后”消费群体改变自己的营销策略。因此，本文通过不同的角度进行分析，得出“80后”消费群体的消费特点。在此基础上，从企业的角度出发针对“80后”消费群体在消费过程中所表现出来的特殊特点进行营销策划。从产品策略、价格策略、渠道策略 、促销策略四个方面进行分析。从而制定出针对“80后”消费群体的营销策略。
关键词：“80后”消费群体 消费特点 营销策略
In the last few years, while “80 later periods” this generation of person's unceasing growth, they are controlling certain wealth generally. after “80”, takes special expense community, already day by day obtained business's value. More and more domestic and foreign well-known enterprises aim at “for 80 later periods” the expense community to change their marketing strategy. Therefore, this article carries on the analysis through the different angle, obtains “for 80 later periods” the expense community's expense characteristic. Based on this, aims at “for 80 later periods” from enterprise's angle embarking the expense community the special characteristic which displays in the daily expense process to carry on the marketing plan. From the product strategy, the price strategy, the channel strategy, the promotion strategy four aspects carry on the analysis. Thus formulates aims at “for 80 later periods” the expense community's marketing strategy.
“80后”消费