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Strategic Prospecting
Business Challenge

Prospecting can no longer be treated as simply a matter of dialing enough telephone numbers. Strategic prospecting is the foundation for increased levels of business development, customer retention, and profitability. To initiate profitable customer relationships, salespeople must be able to generate qualified leads, identify the right contacts, and capture their attention. And they need to do these things in a way that differentiates the selling organization from its competition.
Strategic Prospecting

Strategic Prospecting offers skills and strategies that generate qualified and prioritized leads, engage potential prospects, secure meetings, and handle prospect objections.

Key Content

The following are content highlights of Strategic Prospecting:

* Examination of the prospecting process from the customers point of view
* A three-stage