谁能帮忙翻一下吖,谢谢(中译英)

来源:百度知道 编辑:UC知道 时间:2024/06/08 12:28:45
2000年开始,专业家电连锁凭借着家电销售领域的三大优势:价格较低,成本低、商业品牌的扩展性强,知名度高而迅速崛起。其中,国美与苏宁,正在成为这些快速扩张的大型家电连锁企业的中坚力量。但是随着竞争的加剧,单一低价竞争手段所带来的弊端已经开始威胁企业的健康发展,甚至开始威胁整个行业的发展了。所以迫使企业要建立自己的核心竞争力,以保持长期的竞争优势。本文首先介绍了零售企业核心竞争力理论,连锁经营理论。继而介绍中国家电连零售锁业的基本情况,包括家电连锁行业的特点,市场发展历程及发展的阶段。在基于零售行业的特点,主要对比研究了国美和苏宁的核心竞争力,以顾客为中心增加内在能力,以及组织管理能力及供应链管理能力。并尝试着在对比研究的基础上给国美建设核心竞争力提出建议。
额,可能这段文章过长,能否把翻译发我邮箱,= =,250182466@qq.com

Since the 2000,Professional family electric equipment chains has been rapidly rising depends on the three major advantages : low prices, low cost, the strong expansion of commercial brand, and the high reputation.While in those, Guomei and Suning has become the tough company in those large home appliances chains which are rapidly enlarged.However,with the strongest competition,shortcomings of enterprises brought about by a single low-price competition has begun to threaten the healthy company's development, and even beginning to threaten the development of the whole industry.Therefore, forcing enterprises to establish their own core competitiveness withe respct to maintain long-term competitive advantage. This paper first introduced the retail enterprise's core competitiveness theory, the theory of chain operations. And then a brief details on China's home electrical appliance retail industry, including the characteristics of household electrical appliance chain industry