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来源：百度知道 编辑：UC知道 时间：2024/05/05 22:56:29
海尔集团在张瑞敏总裁提出的创海尔世界名牌的思想指导下，企业从一个亏空147万元的集体小厂迅速成长为拥有白色家电、黑色家电和米色家电的中国家电第一品牌，产品包括58大门类9200多个品种，企业销售收入以平均每年81.6%的速度高速、持续、稳定增长。1999年，集团国内外营业额实现268亿元，其中工业销售收入212亿元。目前集团有职工两万多人，海尔冰箱、冷柜、空调、洗衣机等产品市场占有率均居全国首位。
以“先难后易”战略，坚持打海尔品牌出口，海尔实现国际市场拓展，现海外经销网点已达3.6万个，产品批量出口到欧美、中东、东南亚等世界十大经济区域共90多个国家和地区，1999年，海尔产品出口创汇1.38亿美元，同比增长了一倍。海尔还在美国、菲律宾、马来西亚、南斯拉夫等国家设厂，正在向国际化大集团的目标迈进

The Haier group puts forward at the piece chief executive officer with Zhang ruimin of create the thought of the Haier world famous brand under instruction, the business enterprise is from 1 owes debts 1,470,000 dollar collectively small factories to grow up for the Chinese appliance which owns white appliance, black appliance and buff color appliance quickly the first brand, the product includes 58 front doors are more than 9200 specieses, business enterprise sales income with average every year 81.6% speed high speed, keep on, stability growth.In 1999, the group domestic and international sales amount carries out 26,800,000,000 dollars, among them, the industrial sales income is 21,200,000,000 dollars.The group has the officers and workers more than 20,000 persons currently, Haier refrigerator, cold cabinet, air condition, washer etc. the product market share all resides a whole country first.
With"first difficult empress easy" strategy, the persistence plays the H