急!!!请帮忙用英语翻译下!!不要机器翻的

来源:百度知道 编辑:UC知道 时间:2024/06/24 10:29:43
【摘要】二十一世纪人们的生活、工作已经离不开即时通讯产品,它正以前所未有的速度影响和改变着数以亿计网民的沟通方式和生活习惯。在众多即时通讯产品中,腾讯作为该行业的领跑者,为用户提供了一个巨大的沟通平台,使人们的生活更便捷。因此,研究探讨腾讯公司的市场营销策略具有重要意义。本文首先分析了腾讯公司的发展现状及其竞争优势,通过对其创新能力、协同营销策略、专注经营策略、多元化策略发现,它获得成功的原因在于其坚定的经营理念以及科学的营销策略,通过分析其存在的问题,提出了相应的解决对策,希望能让腾讯创造出更广阔的发展空间。在纷繁复杂的互联网应用中,最引人注目的莫过于即时通讯市场的风起云涌。
【关键词】创新 协同营销策略 专注经营策略 多元化策略

The 21st century people live, work, have instant communication products, it can affect with unprecedented speed changing and millions of communication and Internet habits. In many instant communication products, qq as the the industry leader and provides customers with a huge communication platform, make people's lives more convenient. Therefore, the study of tencent company has important significance in marketing strategy. This article first analyzes the present situation and the development of tencent company for its competitive advantage through innovation ability, cooperative marketing strategy, management strategies, diversified strategy on the success of, it is the firm's management idea and scientific marketing strategy, by analyzing the existing problems, and puts forward some corresponding countermeasures, hoping that they create more wide development space. In the complexity of the Internet applications, the most compelling way of turbulent instant communication ma