UC知道50积分送急：哪位英语高手能帮我翻译论文摘要啊？
来源：百度知道 编辑：UC知道 时间：2024/05/09 12:27:02
本文论述的主要内容围绕着中国旅游企业如何进行网络营销的问题开展。
首先，本文从互联网和旅游业的发展趋势着手，肯定了作为旅游业新营销模式的旅游网络营销的必要性，并且指出中国旅游业要发展，网络营销将会是其必然的选择。
其次，通过对携程网的分析与其和传统旅游营销的对比两个方面，分别论述了携程成功的关键和传统营销模式存在的弊端。传统的营销存在缺少售后服务意识、技术含量低和忽视旅游形象的问题，就是这些因素制约着中国旅游业的前进，而携程的成功则在于充分利用网络营销的优势突破传统营销的局限，打破时空的限制和解决信息单向传播的缺点。
最后，针对传统营销中存在的不足结合网络营销的优势提出了一些建议。在中国大力发展旅游产业的时候，做到整合旅游资源、政府与企业之间加强互动的营销模式将会是中国旅游业迈向的台阶。
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Abstract
This article elaborates how does the main content revolve the Chinese traveling enterprise to carry on the network marketing the question development.
First, this article begins from the Internet and the tourism development tendency, the affirmation has taken the tourism new marketing pattern the traveling network marketing necessity, and pointed out the Chinese tourism must develop, the network marketing could be its inevitable choice.
Next, through to takes along Cheng Wang the analysis if with the traditional traveling marketing contrast two aspects, elaborated separately took along the key and the traditional marketing pattern existence malpractice which the regulation succeeded. The traditional marketing existence lacks the post-sale service consciousness, the technical content is low and the neglect traveling image question, is these factors is restricting the Chinese tourism advance, but takes along the regulation the success then lies in the full u