UC知道两道英文简答题~~
来源：百度知道 编辑：UC知道 时间：2024/05/16 14:31:23
Determine where in the product life cycle (introduction phase,growth phase,maturity phase,decline phase)you would place each of the following products and then prepare a marketing strategy for each product based on the recommendations in this section.
A cellular phone B TV and refrigerator C Automobile D computer
Q2
Discuss the four elements of a firm’s marketing mix(product产品,price价格,place分销,promotion促销).give several examples of how companies today have developed a marketing mix to compete in their industry.
是用英文回答 不是翻译 拜托。。
Q1:I'd like to place cellular phone in the growth phase, TV and refrigerator in the maturity phase,automobile in the introduction phase,and computer in the growth phase.First of all, as the cellular phone is a growing product,in this phase, the improvement of its quality should be concerned.New functions of the cellualr phone should be contrived.Besides,the price of this product should change according to the varying demands of customers.What's more, the advertising should increase to build brand prference.Then TV and refrigerator is in the maturity phase, at this time,the market is under a competitive condition. Therefore the policy of possible price reductions should be applied in response to competition. Being honest to the consumers and providing a good service will establish the loyalty of consumers.Let's see the automobile.It is newly introduced to a market,so the price of it may maintain high.Advertising is very important in building brand awareness at this time.