中文自动翻译英文
来源:百度知道 编辑:UC知道 时间:2024/05/25 08:02:09
【关键词】五粮液 茅台 白酒 品牌战略 品牌延伸
[Abstract] main body of a book takes that the brand is enterprise core competition key location as theory basis , take that the brand already becomes a big flags that Chinese enterprise forced diagram height holds up as background, the brand competing for middle with five grain liquid and Mao Tai in each other growing up for Chinese two big tops level liquor is fact basis, from brand allocation , brand camp pin , parallel brand stretching three aspect two brands brand strategy, From economy invisible income, with profit , brand value , society echo, three angles have appraised both brand strategy advantages and disadvantages. The risk that the brand strategy having analysed five grain liquid and Mao Tai there exists in each, has submitted the countermeasure suggestion keeping risk within limits: Adjust a company managing mechanism , reinforce brand combined efforts; Optimize brand structure , found the brand clan; A circle to blame for the dipper the brand is competed for avoiding a