中文自动翻译英文

来源:百度知道 编辑:UC知道 时间:2024/05/25 08:02:09
【摘要】本文以品牌是企业核心竞争力的关键所在为理论依据,以品牌已成为中国企业力图高擎的一面大旗为背景,以五粮液与茅台在彼此竞争中成长为中国两大顶级白酒品牌为事实基础,从品牌定位、品牌营销、品牌延伸三个方面比较了两个品牌的品牌战略,从经济收入与利润、品牌价值、社会反响三个角度评价了两者品牌战略的得失。分析了五粮液和茅台的品牌战略各自存在的风险,提出了遏制风险的对策建议:调整公司管理机制,加强品牌协作;优化品牌结构,建立品牌家族;品牌竞争避免内斗怪圈。
【关键词】五粮液 茅台 白酒 品牌战略 品牌延伸

[Abstract] main body of a book takes that the brand is enterprise core competition key location as theory basis , take that the brand already becomes a big flags that Chinese enterprise forced diagram height holds up as background, the brand competing for middle with five grain liquid and Mao Tai in each other growing up for Chinese two big tops level liquor is fact basis, from brand allocation , brand camp pin , parallel brand stretching three aspect two brands brand strategy, From economy invisible income, with profit , brand value , society echo, three angles have appraised both brand strategy advantages and disadvantages. The risk that the brand strategy having analysed five grain liquid and Mao Tai there exists in each, has submitted the countermeasure suggestion keeping risk within limits: Adjust a company managing mechanism , reinforce brand combined efforts; Optimize brand structure , found the brand clan; A circle to blame for the dipper the brand is competed for avoiding a