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来源:百度知道 编辑:UC知道 时间:2024/09/23 10:42:25
现代零售企业所面对的市场状况是复杂多变的。竞争对手林立,购买者为数众多,分布广泛,由于受所处地理环境的差异、文化背景、收入水平等多种因素的影响,消费需求的差异性表现明显。企业不应该试图在市场上全面出击,到处竞争,而应该在对市场进行细分的基础上,选择对本企业最有吸引力的,可为之提供有效服务的市场部分为目标,在目标市场上为产品确立适当的竞争地位,实行目标市场营销,这是关系到企业生存与发展的战略决策。

Modern retail enterprises face are complex and ever-changing market conditions. Many competitors, many purchasers, are widely distributed as a result of their geographical differences, cultural backgrounds, income levels and other factors, the differences in performance evident in consumer demand. Enterprises should not attempt to market a comprehensive attack, competition everywhere, and should be broken down to the market on the basis of the enterprises to choose the most attractive, to provide effective services to target market segments in the target market for the product establishing appropriate competitive position, a goal marketing, This is critical to the survival and development of enterprises in strategic decision-making. (百分之一百对)

用金山快译呀

The modern retail sales enterprise faces the market condition is complex changeable. The competitor stands in great numbers, buyer numerous, distribution widespread, because receives locates the geographical environment differ