UC知道求高手翻译一篇文章11 Ways to Ensure CRM Success
来源：百度知道 编辑：UC知道 时间：2024/06/21 23:23:36
If management doesn‘t believe in a new CRM system, why should employees? Support throughout all echelons(梯队) of upper management affirms the company's commitment to the project, which will motivate all stakeholders below management.
2) Align departmental strategies
Each department, whether it's a call center, marketing team, or sales force, has its own requirements and goals. They are also, however, all part of an entity that should communicate a consistent message and brand experience across all customer touch points.
"One of the keys to a successful CRM implementation or strategy is aligning your enterprise and all the customer touch points within that enterprise," Franco
3) Strategy first, technology second
Technology is not a good driver of a CRM strategy, but reorganizing business process efficiencies and bolstering revenue are.
Software is only there to enable implementation of a CRM strategy
CRM
1) Get executive buy-in
If management doesn‘t believe in a new CRM system, why should employees? Support throughout all echelons(梯队) of upper management affirms the company's commitment to the project, which will motivate all stakeholders below management.
2) Align departmental strategies
Each department, whether it's a call center, marketing team, or sales force, has its own requirements and goals. They are also, however, all part of an entity that should communicate a consistent message and brand experience across all customer touch points.
"One of the keys to a successful CRM implementation or strategy is aligning your enterprise and all the customer touch points within that enterprise," Franco
3) Strategy first, technology second
Technology is not a good driver of a CRM strategy, but reorganizing business process efficiencies and bolstering revenue are.
Software is only there to enable implementation of a CRM strategy <