高分翻译 工业设计知识

来源：百度知道 编辑：UC知道 时间：2024/05/16 23:20:54
market segmentation(市场细分)can be defined as the process of dividing a potential market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix.

demograghic segmentation
demographic characteristics
age
sex
marital status
income,education,and occupation

types of psychographic variables

psychographics are often referred to as AIOs,for much psychographics research focuses on the measurement of acticities(i.e.,how the consumer or family spends time--e.g.,working,vacationing,hiking),interest(the consumer's or family's preferences and priorities-e.g.,home,fashion,food),and opinions(how the consumer feel about a wide variety of events and issues--politics,social issues,the state of education,the future).

market segmentation(市场细分)can be defined as the process of dividing a potential market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix.
市场细分可以定义为将一个潜在市场划分成拥有同样需求或特点的不同子集消费群的过程，然后选择一个或多个部分作为制定独特营销组合的目标。
demographic segmentation 人口分割
demographic characteristics 人口特点
age 年纪
sex 性别
marital status 婚姻状况
income, education and occupation
收入、文化程度和职业
types of psychographic variables
消费心态变量的类型

psychographics are often referred to as AIOs, for much psychographics research focuses on the measurement of activities (i.e., how the consumer or family spends time--e.g., working, vacationing, hiking) interest (the consumer's or family's preferences and priorities- e.g., home, fashion, food), and opinions (how the consumer feel about a wide variety of events and issues--)
消费心态时常被称为AIOs（活动、爱好及评价），因为许多消费心态的研究都集中于衡量活动（就是说，消费