customer ideal profile(CIP)是什么？怎么用？

这是一个极其重要的概念，你必须明白，或从一开始你会严重损害您的销售和利润。 When it comes to customers, it's essential to understand that there may be a wide range of people you could potentially appeal to.当涉及到客户，这是必须了解，可能有各种各样的人你可能会上诉。 But the customer group your business will profit the most from is the Ideal Customer.但是，客户群将您的企业利润的最大客户是理想的。

What is an Ideal Customer?什么是客户的理想？ Quite simply, it's a customer with these characteristics:很简单，它是一个客户与这些特点：

A customer who wants your product客户谁希望您的产品
A customer who has the ability to pay for your product客户谁的支付能力为您的产品
A customer who has the authority to purchase your product客户谁有权购买你的产品
It would seem that all three of these characteristics are obvious, but studies with hundreds of clients proves this isn't so.看来，所有这三个特点是显而易见的，但研究与数以百计的客户证明情况并非如此。