论文英语摘要

来源：百度知道 编辑：UC知道 时间：2024/06/01 18:17:32
本文以我国中小企业作为研究对象，结合市场营销学的知识，运用中西方对比，理论与实际相结合，突出重点分析等方法，对我国中小企业市场营销现状进行了深入分析，根据我国中小企业营销观念陈旧、体制不健全、缺乏系统的营销战略、专业化程度低以及对网络营销的忽视等问题，引用了一些外国中小企业的成功案例，并对我国中小企业提出了一些建议。

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In this paper, the study of China's small and medium enterprises, combined with marketing knowledge, the use of Chinese and Western contrast, the combination of theory and practice, analysis focused on China's small and medium-sized marketing carried out in-depth analysis of the status quo, according to China's small and medium-sized marketing the concept of outdated system, lack of a systematic marketing strategy, a low degree of specialization as well as the neglect of network marketing and other issues, citing a number of foreign small and medium-sized success stories, and small and medium enterprises in China made a number of recommendations.

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