翻译一段文字 急急!!!在线等 谢谢

来源:百度知道 编辑:UC知道 时间:2024/09/24 02:43:36
双关是一种文字游戏,指利用同形或同音字言此及彼,使一个词在语句中出其不意地具有双重含义,起到幽默诙谐的表达效果。它具有两个最明显的特点,一是话语意义的中心落在多(歧)义上,即有意利用同/谐音词与一词多义的词可能引发的多(歧)义来达到一语双关地表达说话人真实意图的目的;另一特点是具有双重语境,即双关语言中的词语,表面上说甲,实际上说乙,言此及彼,或两意都要。正是由于双关的这种特点,才使其受到广告创作人的亲睐,大量地在广告用语中的运用,借以使语言简洁凝练,活泼有趣,同时借题发挥,一明一暗地表达双重意义,以受到由此及彼的效果。在广告中恰当地使用双关能够增加广告的吸引力,引起联想,增加记忆,达到事半功倍的效果。
网上翻译的就不要发上来了 谢谢!

Pun is a word game, refers to the use of the same shape or Homonyms He made this and make a word in the statement surprise to have a dual meaning, play a humorous expression of humorous effect. It has the two most obvious features, first landed in the center of the meaning of words and more (disambiguation) sense, that is intended to use the same / homophony Polysemy word with the word may lead to multi-(disambiguation) to achieve justice phrase pun to express the real intention of the speaker's purpose; Another characteristic is a double context, that is, pun language words, the surface, said A, B actually said, and he made this, or intended to have two. It is precisely because of this feature pun before it suffered a pro-ad creators stare, a large number in terms of the use of advertising to make the language simple and concise, lively and interesting, a lot of noise at the same time, a prescribed expression of a secretly double meaning, to be a result and the effect of Peter.