UC知道请好心人帮忙翻译一下啊，万分感激~~~
来源：百度知道 编辑：UC知道 时间：2024/05/13 19:45:07
消费者在产生一个实际的购买行为之前有一个购买决策的形成过程。包括产品的选择、品牌选择、商店的选择、购买时间的选择、购买数量的选择、付款方式的选择等等。然而，不同类型的消费者的购买特点是不同的，了解这些特点，对于企业去确定目标消费者群体的结构和特点，制定营销策略很有帮助。
社会阶层、文化、亚文化等因素的影响虽然不直接，但却是非常重要的影响因素，它们可以内化并影响消费者如何评价、接受或拒绝一种产品。在一个特定的历史时期，这种文化因素可以很微妙地影响到人们对一种产品的消费行为是对的还是错的，例如，在一个动物受到很好保护的地区，购买动物毛皮制品就会受到压力。与市场因素不同的是，社会文化信息并不一定直接促使消费者去购买或消费一种特定的产品，这种影响可能是一种宏观的影响。
Consumer information is the most direct reflection of the dynamic enterprise marketing performance indicators, because, for a product or a service only the arrival of the consumer's hands, its social value has been the embodiment of true. Therefore, the systematic understanding of consumer purchase behavior and purchase decision-making impact of the formation of factors, not only to engage in market research and research personnel is very important at the same time, to-business marketing strategy and advertising planning and production also has important lessons and help.
Consumers have an actual purchase behavior has a buy before the formation of decision-making process. Including product choice, brand choice, store choice, purchase timing, purchase quantity choice of payment options and so on. However, the different types of consumer purchase characteristics are different, understanding of these characteristics, for enterprises to target consumer groups in the stru