美国市场营销协会AMA是什么？谁能帮我解释一下吗？AMA代表什么意思？

AMA是美国营销协会的字头缩写
　　AMERICAN MARKETING ASSOCIATION
　　他们的官方网址是www.ama.org 或 www.marketingpower.com

　　The AMA? official definition of marketing?ts conception, evolution, and latest incarnation?s the subject of the cover story of the Sept. 15, 2004 issue of Marketing News
　　The new definition of marketing was officially unveiled at the AMA Summer Educators?Conference in Boston in August. It incorporates the contributions of many marketers from around the world, both academics and practitioners.
　　The impetus to examine and possibly revise the official definition came from AMA CEO Dennis Dunlap. Currently, marketers are nearly unanimous in believing that the industry is rapidly changing, though that was not always the case.
　　The first official definition of marketing was adopted in 1935 by the Nati