在线等摘要翻译，20分！

Stationery industry in China in recent years more and more rapid development momentum, the industry is also among the more intense competition. In order to make their own enterprises in the market place and generate a profit so that enterprises have further development, stationery companies are beginning to realize the importance of marketing planning. This article from the Dawn of stationery in all aspects of marketing planning to start, first of all introduce the Chenguang stationery company profiles and operating conditions, and through SWOT analysis and competitive analysis of five to learn more about stationery Chenguang internal and external environmental conditions. Subsequently, through market research to understand the dawn of the outcome of stationery market segmentation and market feedback. Then on the dawn of the marketing strategy stationery to do a specific analysis, the final combination of the status quo Chenguang stationery made some suggestions