UC知道求助英文摘要翻译
来源：百度知道 编辑：UC知道 时间：2024/05/11 19:28:21
摘 要
随着市场经济一体化步伐的加快，国际贸易发展日益活跃。企业为了寻求持久的、获利性的增长，往往与其对手针锋相对地竞争。它们为竞争优势而战，为市场份额而战，为提高顾客满意度而战。今天，越来越多的企业去瓜分和拼抢有限的市场份额和利润，物流企业要想避免白日化竞争，实现持续稳定的增长，关键在于走“差异化”发展道路，避免过度竞争，不断提升顾客满意度。本文就是物流企业怎样运用“蓝海战略”的新思想对提高顾客满意度进行讨论的。
本文首先论述了物流企业顾客满意度的定义、影响顾客满意度的主要因素、提高顾客满意度对物流企业的重要性，然后将“红海”和“蓝海”的市场进行了比较，从而引出了“蓝海战略”这个新思想。通过利用“蓝海战略”的实施原则和步骤，提出了更好的提高顾客满意度的蓝海战略的战略框架。然后又例举了NYK 的物流战略成功案列，清楚把“蓝海战略”这个新的思想运用到物流方面的益处展现的淋漓尽致。
关键词：物流企业 红海战略 蓝海战略 提高 顾客满意度
求求你们别拿在线翻译的来误导我，ok！~
As the market to accelerate the pace of economic integration, the development of international trade has become increasingly active. Enterprises in order to seek long-lasting, profitable growth, often diametrically opposed to compete with its rivals. They were fighting for competitive advantage, fighting for market share, improve customer satisfaction for the war. Today, more and more enterprises are pushing to divide among themselves and the limited market share and profits, logistics enterprises in order to avoid the day of competition, achieve sustained and stable growth, the key is to "differentiate" the development of roads, to avoid excessive competition, and constantly enhance customer satisfaction. This article is how to use logistics company "Blue Ocean Strategy" to improve customer satisfaction of new ideas into
就这个没别的，同学帮翻的
As the market to accelerate the pace of economic integration, the development of international trade has become increas