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来源：百度知道 编辑：UC知道 时间：2024/06/25 12:58:22
在电视，报纸，杂志，广播等传统媒体日益膨胀，而经济效益日益萎缩的今天，越来越多的新型媒介出现，它们超出传统媒介的局限而有自己的特点，然而这其中的特点是在某种程度上预示着广告发展的一种新趋势。作为大众文化的电影已经有了100多年的历史，在现代营销的催化下，广告渗入了电影领域，利用电影搭载广告，更大程度地开发电影媒介的广告优势。
电影广告是广告利用电影媒介与电影元素实现传播目的的一种方法，也是近年来商业电影呈现出的一种大的趋势，它使广告在电影中越来越具有主动性，这将产生出无与伦比的宣传效果和市场效应，促进广告业和电影业的发展。
本文尝试对潜力巨大的电影广告的本质与特征进行思考。

Wait for the tradition medium to expand gradually in TV , newspaper , magazine , broadcast, but economic effect shrink gradually today, the more and more new model intermediary appears , they exceed tradition intermediary limitation but characteristic, but this characteristics among them having self is one kind of new trend developing being foreboding advertisement kind on degree in some. Film as mass culture has already had 100 history many years , advertisement has seeped into the film field , has made use of film to carry advertisement under catalysis reporting back after in modern camp,bigger degree the field develops film intermediary advertisement advantage. Film advertisement is that advertisement makes use of film intermediary and the film element realizes one kind of method spreading purpose's, be also one kind of big trends that commerce film displays in recent years, it makes advertisement have initiative in film middle Yue Lai Yue , this will produce out the head and