UC知道急求！！请帮我翻译一个中文摘要！
来源：百度知道 编辑：UC知道 时间：2024/06/07 14:18:33
摘要
我国一直是以生产大国的称号在世界服装市场占据一席之地，但并非品牌强国，对于服装品牌的经营我国还处在幼稚阶段。然而经济在发展，市场在变化，消费者对于购买的选择也在不断升级。纯物质的消费者开始向感性消费和感觉消费变化，其对于品牌的选择也成为必须。一个好的品牌的必定拥有众多的品牌忠诚者，他们是企业的支柱，也是企业竞争制胜的法宝。树立良好的品牌形象以培养广大的品牌忠诚者已成为企业所不容忽视的问题，传统的“中国制造”面临着急需向“中国创造”转换的过程。
本文在简要概述国内外服装市场局势的基础上引出品牌忠诚对服装企业的重要性，通过对品牌形象与品牌忠诚关系研究以及实例对比分析，提出了提升品牌形象以推动品牌忠诚的对策。
关键词：品牌形象 品牌忠诚 中国制造
Abstract:
Our country has all along been known as a large producing country which occupies the top seat in the world's garment market,but it is not a country that is strong in brands,as far as managing brands is concerned, our country is still in the young stage.However, the economy is developing, the market is changing and the consumers' buying choice is also continuously upgraded. Pure material consumers have started changing towards perceptual consumption and sensation consumption, and the choice of brands has become indispensable. A good brand would certainly possess numerous loyal brand supporters, they are the mainstay of enterprises, as well as magic weapon to get the upper hand in the enterprise competitions.
Establishing good brand image to foster a huge number of loyal brand supporters has become an issue that no enterprise can afford to ignore, the tradional "Made in China" is facing a process of urgent transformation to "Created i