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来源：百度知道 编辑：UC知道 时间：2024/05/25 01:16:23
植入式广告随着影视剧作品及电视节目的发展不断的改变着形式和内容,以一种更加隐性化、人性化的步伐迈向了观众,它携成广告嵌入的隐蔽性、广告诉求的强制性和针对性、商业性和文化性的有机结合等新特征,以非广告的形式将商品或品牌信息不知不觉地展露、传播给受众,让观众在无意识中留下深刻的品牌印象,潜意识里为观众接收,同时也给商家及投资者带来巨大的利益。
（植入式广告的英文是Product Placement）
（植入式广告的英文是Product Placement）
With the progression of films and television programming, product placement is being presented to the audience in a more discrete and human fashion. These hidden advertisements are non-invasive, and merges the commercial with the cultural aspects to expose the advertised products to an unknowing audience, branding name brands into the subconsciousness of the viewers. By taking an indirect approach to advertising, product placements are easily accepted by the audience and often brings investors larger profits than its direct counterparts.
TV dramas and programs,