求市场营销英文文章~~很急啊~
来源:百度知道 编辑:UC知道 时间:2024/06/03 08:08:28
The Manager’s Guide to
Social Marketing
Using Marketing to Improve
Health Outcomes
from the Social Marketing
National Excellence Collaborative
http://www.turningpointprogram.org/Pages/pdfs/social_market/smc_managers_online.pdf
Spamalytics: An Empirical Analysis
of Spam Marketing Conversion
Chris Kanich Christian Kreibich† Kirill Levchenko Brandon Enright
Geoffrey M. Voelker Vern Paxson† Stefan Savage
†International Computer Science Institute Dept. of Computer Science and Engineering
Berkeley, USA University of California, San Diego, USA
christian@icir.org,vern@cs.berkeley.edu {ckanich,klevchen,voelker,savage}@cs.ucsd.edu
bmenrigh@ucsd.edu
ABSTRACT
The “conversion rate” of spam — the probability that an unsolicited