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来源：百度知道 编辑：UC知道 时间：2024/05/21 11:45:48
部分县级小城市如文中所叙高邮，尽管具有丰富的旅游资源，但由于种种原因，旅游业的发展尚不尽如人意。经过分析研究，其中一个重要的原因就是对于体验营销的认识不足，旅游营销比较薄弱。因而，研究如何在适当的时空范围，通过体验营销，提升这些旅游目的地的旅游市场开发水平，具有重要的意义。本文借鉴前人的经验，在需求导向的营销理念的指导下，对体验营销进行了系统化的整理和研究，力求通过对小城市旅游者的体验需求进行系统分析，对体验旅游的内涵进行全面的研究，从体验的角度来诠释小城市旅游市场的特征，并初步探讨体验式旅游营销理论体系的构建及其在小城市旅游市场中的实施。
Experience economy era, the birth of the Experiential Marketing. Tourism by its very nature, whether property or an external form, and fundamentally speaking, is a process of experience, the nature of tourism makes the experience of marketing experience in the tourism industry in the development of more and more important position. Since experience is between tourism and the existence of these ties, experience marketing for the tourism economy and tourism market development is particularly important for only.
Part of a small town at the county level, as described in the text such as Gaoyou, despite a wealth of tourism resources, but because of various reasons, the development of tourism is not yet satisfactory. After analysis, one of the most important reason for this is that the lack of experience of marketing, tourism marketing is weak. Thus, to examine how spatial and temporal scales appropriate, through experiential marketing, to enhance these tourist destination developme