UC知道翻译英文摘要 急~！
来源：百度知道 编辑：UC知道 时间：2024/05/05 15:18:24
品牌延伸作为一种营销策略，在实施过程中有诸多影响因素。对于企业来说，它既可以给企业带来具大的利益,同时也有可能带来经营的风险。只有系统分析品牌延伸的风险，采取有效的规避风险的措施，才能成功地实现企业品牌延伸。
本文采用理论研究与实证研究相结合的方法，大量借鉴了管理学、经济学、、统计学的相关理论和方法。首先对品牌延伸的定义给出明确的阐述，为后续研究奠定了基础。然后从概念入手，对品牌延伸的影响因素从企业因素、消费者因素、产品因素、市场因素等基本因素和品牌联想、以及企业的内部环境及外部环境等其他因素来进行了分析，对进一步深入探讨品牌延伸策略有着积极的现实意义。随后，探讨了企业进行品牌延伸时可能存在的风险，并结合国内市场和企业的具体情况进行了实证分析。并在系统分析风险的基础上，提出了一系列规避风险的措施，帮助企业将风险降至最低。
本文主要的创新体现在对于品牌延伸及其相关概念的界定和对品牌延伸风险因素的分析，从而能够深入了解品牌延伸，并把握其风险，采取有效措施保证企业品牌延伸能顺利进行。
别用GOOGLE之类的翻译，哪个很垃圾。谢谢各位~！
With the common expansion that many cornification manage, the brand is one kind of important competition means, have got more and more taking seriously in gradually fierce enterprise competition, also broader and broader brand stretching tactics quilt enterprise is put into use. Our country many famous brand enterprise it is the assets making use of a famous brand to integrate resource , walks up the road that the diversification manages's by the fact that the brand extends. The brand extends selling tactics as one kind of camp , has a lot of influencing factor in putting process into practice. As for enterprise, it both and can bring big benefit of utensil to big benefit utensil enterprise , be in the cards at the same time also bringing about the risk managing. The risk extending only when system analyses a brand , the measure adopting effective escapism risk, ability realizes enterprise brand stretching successfully. The main body of a book is adopt to reason with demonstrati