麻烦各位高手帮我翻译一下以下内容,不胜感激!

来源:百度知道 编辑:UC知道 时间:2024/05/27 11:43:24
随着广告行业的快速发展,在面对每天都在变化的受众时,需要用不断创新的表现手法来拆解他们对广告的排斥心理,而植入式广告便应运而生。植入式广告作为新的媒介形式,使得广告不再局限于电视、广播、杂志等传统媒介,而发展到了电影,以及能承载一切品牌信息内容的载体上,这些载体都可以成为植入的对象,同时对广告主来说,植入式广告也是具有潜力和传播效果及推广品牌信息的崭新途径。为了对植入式广告这一课题有根本上的理解,笔者通过大量的文献资料搜集、整理、分析及现象观察,从而得出本文最终目的是从总结的角度中探讨及分析出典型的植入式广告的表现手法,并从中国商业电影之父冯小刚的两部电影《天下无贼》和《非诚勿扰》中分析其植入式广告的运用。
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Along with advertisement profession fast development, in faces every day when changes the audiences, needs to use the expression means which innovates unceasingly to open solves they to the advertisement repel psychology, but implants the type advertisement then to arise at the historic moment. Implants the type advertisement to take the new medium form, causes the advertisement no longer to limit to traditional media and so on television, broadcast, magazine, but developed the movie, as well as could on the load bearing all brand information content carrier, these carriers be possible to become the object which implanted, simultaneously to the advertisement main, implanted the type advertisement is also has the potential and the dissemination effect and the promoted brand information brand-new way. For to implants type advertisement this topic to have the basic on understanding, author through massive literature material collection, reorganization, analysis and phenomenon observati