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This paper explains the importance of logistics enterprise brand and the current Chinese logistics enterprises brand development situation and existing problems of the logistics brand, the urgency of logistics enterprises in China. And put forward a series of Suggestions, such as the brand construction, to establish the scientific concept of brand strategy, brand name and logo design, brand orientation definite suggestion to Chinese logistics enterprises brand building.

In this paper, the brand of the importance of logistics and logistics enterprises in China brand development and existing problems, describes the shape of China's logistics brand of the urgency of logistics enterprises. And put forward a series of brand-building, such as: establishing a scientific concept of brand strategy, design a good brand name and logo, a clear brand positioning and so on, in the hope that China's logistics enterprises will help to build the brand.

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