UC知道帮忙翻译成英文摘要啊，我不会啊
来源：百度知道 编辑：UC知道 时间：2024/06/05 02:17:46
本文通过对潍坊目前餐饮行业的现状的分析研究，发现虽然潍坊的餐饮业在飞速发展，但是中小饭店的服务质量和服务营销的效率存在严重问题。文章根据潍坊餐饮业现存状况通过对蜀都小吃城的分析研究发现问题主要是由于饭店对服务终端缺少必要的培训，服务人员对顾客的服务缺少人性化，又根据餐饮业的成功案例提出了蜀都小吃城改进的具体方案。最终得出结论：蜀都对服务终端的必要培训能有效的帮助服务人员在结合顾客切身需要、把握顾客消费心理的基础上实现高效的人性化的个性化的服务营销，对加快蜀都的品牌化进程和餐饮文化建设，提高蜀都的收益等方面都将有很大的帮助。
关键词：服务营销终端 人性化服务 个性化服务 培训 品牌塑造 餐饮文化 服务营销策略
Based on the current situation of weifang catering industry, the paper found that although the rapid development in weifang, but small and medium-sized hotel service quality and service marketing efficiency exist serious problems. Based on the existing situation of weifang catering shu-du snacks city by analysis of the problems found is mainly due to the hotel to service the necessary training and terminal of customer service personnel, and the lack of humanized service of successful cases according to the catering industry forward shu-du snacks city improvement scheme. Conclusion: the end of service terminals shu-du necessary training can effectively help customer service personnel in the immediate need, grasp with customers on the basis of the consumption psychology of the humanization of personalized service marketing, to accelerate the process of shu-du brand and catering culture construction and to improve the income of shu-du will help a lot.
Based on the weifang the sta