谁帮我这段文章翻译成英文呢? 谢谢~

来源:百度知道 编辑:UC知道 时间:2024/05/08 00:14:49
韩国企业体育营销问题的研究

体育产业是一个新兴的产业,人们一提起体育,除了能想起一些光芒耀眼的体育明星,还有耳孰能详的体育产品。体育品牌已不再是满足人们单纯的体育需求,而是作为一种品牌文化植入人心。传统上欧美是体育产业的强国,一直以来引领体育产业的发展。但是非常有意思的现象是体育产业除去一些新技术因素外,其实更多的是一种通常技术,但是体育产品的营销地位却是天壤之别,这也告诉人们体育产业的核心是营销,它是一种营销经济。
本文综合讲述体育营销理论,体育营销的战略和方法。韩国体育产业历经数年发展,已经取得一些成绩,通过分析韩国体育营销的发展历程和主要成功案例。解析韩国体育产业存在问题,并提出改善对策,使韩国体育产业营销工作,沿着正确方向持续发展是本文探讨的主要内容。

Sports industry is an emerging industry, people mention of sports, in addition to some of the shining stars and ear is the physical product details. Sports brand already was no longer satisfy people's needs, but simply sports as a kind of brand culture implants. Europe is the traditional sports industry, the power has been leading the development of the sports industry. But very interesting phenomenon is removed some new technology of sports industry, actually is more of a technical, but usually sports product marketing position is big, it also tell people of sports industry are the core of marketing, it is a kind of marketing economy.
This paper tells the sports marketing theory, sports marketing strategies and methods. South Korean sports industry after years development, has made some achievements, through the analysis of the development of sports marketing, Korea and successful cases. Analytical Korean sports industry problems, and put forward the countermeasures to imp