悬赏中译英

来源:百度知道 编辑:UC知道 时间:2024/06/22 01:42:13
本文先从消费者行为和广告营销的关系入手,进一步阐述对其的影响,并对产生特殊影响的年轻消费者的社会阶层展开研究,在进行初步分析的基础上,进行一系列比较浅显地分析和讨论,努力探询广告在进行运作时,如何才能比较有效地进行营销活动,用以抛砖引玉。通过分析年轻消费者的心理及行为特点,在信息、消费者关系、品牌战略、营销战略及权利与义务五个方面来具体说明影响和提出相应的策略,从而影响到广告的策划与营销、企业的经营结构与战略,同时在推动国家的经济发展和体制改革中发挥更大的作用。

关键词:消费者行为 广告营销 年轻 心理与行为

This paper first from the consumer behavior and the relationship of marketing, further elaborates on its influence to produce special effects, and the young consumers social strata in the study, preliminary analysis on the basis of comparison and analysis, and a simple discussion, to inquire on advertising, how to effectively, to derive marketing activities. Through the analysis of consumer psychology and behavior of young, in information, consumer relationship, brand strategy, marketing strategy and the rights and obligations of five aspects to specify influence and put forward the corresponding strategy, thus affecting planning the advertising and marketing, business strategy, structure and in promoting the development of national economy and the system reform to play a bigger role.