满分，帮我翻译一下一段话

来源：百度知道 编辑：UC知道 时间：2024/06/03 21:04:00
Technical/adaptation barriers. Several researchers indicated that local product standards, customer standards and buying habits may be unsuitable for foreign sales and may require adaptation. In most studies successful firms adapt their products to foreign markets. Christensen et al. show that, although Brazilian firms were exporting standardised products, they could have done better if the product was adapted to the requirements of the target market. This was attributed to lack of experience and the products exported. Inexperienced exporters may find it simpler to export standardised products and rely on the importers branding, design and promotional skills. Most of the problems related to technical adaptability are due to a lack of knowledge of market requirements or a lack of resources to meet the requirements: poor quality control techniques, poor quality of raw material, packaging and labelling requirements, product design and specification. Although product line management has no

技术性，适应性的缺乏。一些研究人员指出，地方产品标准，标准和客户的购买习惯可能不适合国外销售，并可能需要适应。在大多数研究成功的公司调整其产品进入外国市场。克里斯滕森等。表明，虽然巴西企业出口标准的产品，他们可以做得更好，如果该产品是适应需求的目标市场。这是由于缺乏经验和出口产品。没有经验的出口商可能会发现，简单，标准化的产品出口，依靠进口的品牌，设计和促销技巧。大多数问题有关技术适应性由于缺乏市场需求的知识或缺乏资源来满足要求：质量差，控制技术，质量低劣的原材料，包装和标签要求，产品设计和规格。虽然产品线的管理还没有得到广泛的调查，克里斯滕森等。得出这样的结论：公司的多个产品线是较为成功的出口活动。此外，哈桑指出，缺乏产品多样化是巴基斯坦公司国际化的一个障碍。

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Technical/adaptation barriers.
技术/适应性壁垒。
Several researchers indicated that local product standards, customer standards and buying habits may be unsuitable for foreign sales and may require adaptation.
一些研究者认为，出口地的产品标准、顾客要求和购物习惯可能不适合国外产品的销售，并需要做适应性调整。
In most studies successful firms adapt their products to foreign markets.
在大部分调研中，成功的公司都根据国外市场的情况对产品进行过调整。
Christensen et al. show that, although Brazilian firms were exporting standardised products, they could have done better if the product was adapted to the requirements of the target market.
克里斯滕森等人表示，尽管巴西的公司出口标准化的产品，但如果产品能根据目