高人帮忙翻译一下吧

来源:百度知道 编辑:UC知道 时间:2024/05/17 00:24:33
帮忙翻译一下吧,我急用啊,虽然分不高,可是请大家帮帮忙吧!!谢谢了!!

“消费者购买决策”是指消费者谨慎地评价某一产品、品牌或服务的属性并进行选择、购买能满足某一特定需要的产品的过程。在复杂购买中,消费者购买决策过程由引起需要、收集信息、评价方案、决定购买和购后行为五个阶段构成。研究消费者购买决策模式,对于更好地满足消费者的需求和提高企业市场营销工作效果具有重要意义。以下我将围绕电子商务,社会文化,个人特点和心理因素等几个方面浅议影响消费者购买决策的因素。

"Consumers purchasing decision" means that consumers carefully evaluate a product, brand or service and select Properties to buy to meet the needs of a particular product. In a complex purchase, consumers purchase the needs arising from the decision-making process, information gathering, evaluation of the program, decided to purchase and the purchase of the five stages of behavior constituted. Research on consumer decision-making model, to better meet consumer needs and improve the marketing effectiveness of enterprises of great significance. I will focus on e-commerce, social and cultural, personal characteristics and psychological factors such as the impact of several aspects of consumer decision-making factors.