UC知道论文摘要翻译 麻烦各位大大帮忙翻译下 谢谢
来源：百度知道 编辑：UC知道 时间：2024/06/16 03:55:17
目前的饮料市场竞争日趋激烈，营销渠道在企业营销工作中的重要性在提升。“终端制胜”的理念逐渐形成。尤其是在中国市场上，市场广阔，区域差异明显，只有渠道建设好了，才能使产品真正接近消费者，打入市场，即所谓的“得渠道者得天下”。因此，企业对产品销售渠道的研究成为势在必行。
随着消费者消费观念的改变提高，消费者需求的多元化发展，对于健康、绿色的植物饮料的需求正在不断增加，第五代功能饮料的发展成为饮料行业发展的必然趋势，K可饮料就是在这个大的环境下应运而生。深圳太阳生科股份有限公司生产的K可饮料就是以绿色植物精粹为原料的功能保健饮料。本文主要通过对郑州饮料行业竞争现状研究，立足于深圳太阳生科公司的发展现状，对公司在郑州的现有渠道进行分析，并对该公司在郑州的营销渠道建设管理中存在的问题进行研究，提出作者的见解，为公司在郑州以及河南市场甚至是全国市场的进一步发展提供可行的建议。
关键词：竞争分析；深圳太阳生科；K可饮料；营销渠道
Abstract
The present drink market competition is day by day intense, marketing channel's in enterprise marketing work importance in promotion. “the terminal subdues” the idea forms gradually. Especially in the Chinese market, the market is broad, the region difference is obvious, only then the channel constructed has been good, could cause the product genuine close consumer, entered the market, namely so-called “the channel resulted in the world”. Therefore, enterprise to product marketing channel's research into imperative. expends the idea along with the consumer the change enhancement, the consumer demand multiplex development, regarding the health, the green plant drink's demand is increasing unceasingly, the fifth generation of function drink's development into drink profession development's inevitable trend, K may the drink be arises at the historic moment under this big environment. Shenzhen sun lives K which the branch Limited liability company prod