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来源：百度知道 编辑：UC知道 时间：2024/05/26 05:13:10
The research of the construction of household appliances profession’s marketing channel
ABSTRACT
This article briefed the present situation and the existence questions existing in electrical appliances profession marketing channel, and the traditional marketing channel did not meet the needs of competition. Thus it proposed several suggestions to solve the problems of electrical appliances industry marketing channel in our country: the key to design marketing channel is the value sharing but not benefit-sharing. Creating the superiority of value chain is the marketing channel member's road of survival.
1. Introduction
From 1990s, with the tremendous changes in the electrical appliances production system, the market supply and demand pattern, many electrical appliances enterprises start to construct the sales network themselves, trying hard to establish the electrical appliances sale network marketing channel with the integration of the production, supply and di
ABSTRACT
This article briefed the present situation and the existence questions existing in electrical appliances profession marketing channel, and the traditional marketing channel did not meet the needs of competition. Thus it proposed several suggestions to solve the problems of electrical appliances industry marketing channel in our country: the key to design marketing channel is the value sharing but not benefit-sharing. Creating the superiority of value chain is the marketing channel member's road of survival.
1. Introduction
From 1990s, with the tremendous changes in the electrical appliances production system, the market supply and demand pattern, many electrical appliances enterprises start to construct the sales network themselves, trying hard to establish the electrical appliances sale network marketing channel with the integration of the production, supply and di
家用电器profession’s销售渠道的建筑的研究
ABSTRACT
This文章简报了存在于电气用品行业销售渠道的当前的形式和存在问题，并且传统销售渠道没有适应竞争的需要。 因而它在我们的国家提出几个建议解决电气用品产业销售渠道的问题： 设计销售渠道的钥匙是价值分享，但是不好处分享。 创造价值链优势是生存销售渠道成员的路。
1.介绍
From 20世纪90年代，与在电气用品产品系统上的巨大变化，市场供给和需求样式，许多电气用品企业在激烈的竞争开始修建销售网络，设法建立与生产的综合化的电气用品销售网络销售渠道，供应和发行从终端的零售。 销售渠道多样性，起因于当前发行领土变革，导致突出的问题。 所以，为家电制造商，协调和处理这两销售渠道成为了在它零售的管理的关键。 然而，在真正的零售的过程，零售的销售渠道成员的放肆的请求不断地增加，零售的销售渠道适合不可能充分吃的孩子，面对这种现象，企业面对困难的选择的多数电气用品，对零售精确地是混乱对销售渠道的设计的销售渠道的混乱，解答是销售渠道设计通过价值分享发射。
2. 中国电气用品企业销售渠道当前的形式和营私舞弊
The起因于当前发行领土变革的销售渠道多样性是在电气用品零售面孔的突出的问题，当涌现的终端，代表由全面chain-like， chain-like的电气用品，电装置城市等等，电气用品的主人销售渠道零售变成直销渠道涌现的终端时，但是多重传统销售渠道，由代理人批发商的主角，退出到协助销售渠道; 这些构成了现有的零售的销售渠道的主要曲调在我们的country’s电气用品行业的。