帮忙看下哪里有错误 谢谢 急

来源：百度知道 编辑：UC知道 时间：2024/05/26 12:57:07
电视频道（栏目）整体形象包装的目的，无非是塑造和巩固其媒体品牌，扩大影响，从而增强竞争力，赢得更大的市场销售份额。在当今信息爆炸，多媒体、互联网迅速发展的社会里，如何让电视节目留住观众的眼球显得尤为重要。而电视频道的包装，是树立频道形象，增强竞争力，提高收视率的重要手段。传统的包装是保护自己、取悦他人。电视包装是电视台自身发展的需要，现在的观众每天要面对几十个频道，观众在选择频道时既有主动权，又有盲目性，如何让观众百里挑一，快速锁定你的频道，这时频道包装就应运而生：取悦观众、塑造易于识别的形象标志，彰显频道个性。为包装而包装，而不是为品牌而包装，不是为营销而包装，更不是在营销目标下的包装，这种缺乏预期策划和脱离营销目标的做法，目前在国内电视频道包装方面很显见，也是极待解决的问题。
关键词：电视频道包装；品牌营销；策划；竞争力
TV channels (columns) the overall image of the purpose of packaging, is to shape and consolidate its media brand, to expand its influence, thereby enhancing competitiveness and win greater market share. In today's information explosion, multimedia, Internet, the rapid development of society, how to make television programs to retain the audience's attention is particularly important. The TV channel packaging, channel image are set and enhance their competitiveness, improve an important means of ratings. Traditional packagings are to protect themselves, to please others. Package television stations are req

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　　TV channels (columns) the purpose of the overall image of the packaging, is to shape and consolidate its media brands, to expand its influence in order to enhance their competitiveness and win greater market share. In today's information explosion, multimedia, Internet, the rapid development of society, how to make television programs to keep the audience's attention is especially important. The TV channel packaging, is to establish channel image, enhancing competitiveness and improving an important means for the ratings. Traditional packaging is to protect themselves, to please others. TV is the television package of its own development needs of the audience now have to face every day dozens of channels, viewers in the choice of the initiative both channels as well as blindness, how to make cream of the crop audience quickly lock your channel, then Channel packaging on emerged: to please the audience, and to shape the image of easily identifiable signs, highl